About Me

Hi, I’m Shelby Allen – the founder and creator behind Wild and Rose. I’m a proud veteran, Army wife, and dog mom with a passion for designing apparel that’s as meaningful as it is stylish. After my time in the military, I transitioned into the world of design, channeling my creativity and love for self-expression into everything I create.

Wild and Rose is a reflection of my journey – a blend of strength, vulnerability, and joy. I started this business to combine my love for fashion with my commitment to spreading positivity. Every piece I design is meant to inspire empowerment, mental health awareness, and authenticity. Whether you’re rocking a tee or lounging in a cozy sweatshirt, my goal is to make you feel confident and connected to something bigger.

As a wife and dog mom, I’ve learned a lot about balance, love, and the importance of finding joy in the small things. My family, including our fur babies, is a huge source of inspiration and support in my journey, and I’m grateful for the opportunity to share a piece of that with you.

Thank you for supporting Wild and Rose. Whether you're here for the designs or the message behind them, I’m so happy you're part of this adventure with me.

Let’s make the world a more positive place, one design at a time!